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WHY IN8TE
The fastest-growing sport has no native brand. Yet.
The market
650 athletes at the first HYROX event in 2017. 2.5M participants in 2026, 3.5M projected by 2030. It already passed peak CrossFit and Ironman combined, in a fraction of the time.
The gap
Nike, Adidas and Puma are generic here. Gymshark chases aesthetics, not performance. No native brand past $10M exists, and LVMH-backed HYROX will want a technical apparel partner.
The product
Dryzone, Gripzone and Traction Zone: proprietary innovations in the patent process, plus concept product the sport will need next season. Iteration 4: 26 athlete race tests, 23 personal bests.
The traction
10+ podium finishes in live competition pre-launch. Ambassador contracts signed, 100 athlete applicants, Mission 2,000 underway, elite TV coverage and a race challenge accepted by Steven Bartlett.
The team
Head of Product ex-Umbro, Reebok and Adidas, part of the Gymshark unicorn team. Athlete performance led by the coach behind HYROX world champions.
The SEIS advantage
SEIS approved with £250k of the allocation remaining. UK investors can claim up to 50% income-tax relief on the investment.
THE NUMBERS
£750M is the floor.
3% market share
£23M
annual revenue
5% market share
£38M
annual revenue
10% market share
£75M
annual revenue
Based on the conservative £750M+ market: paid HYROX athletes only, by 2028. Not counting ATHX, Tryka, Deadly Dozen or the multi-billion hybrid training and lifestyle market.
“Everything built so far, without any real funding. Now imagine what we can achieve with capital.”
Ryan Hamill, Founder & CEO
In one breath
SEIS approved, £250k remains. 92% product margin. First production order confirmed. A $1B-validated category with no native brand.
THE PROCESS
From deck to deal.
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03
Talk to the founders
Your questions answered directly by the team.
04
Invest with SEIS relief
Simple terms. UK investors claim up to 50% income-tax relief.
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